USE CASES / MARKETING
Contact lists cleaned and enriched before a campaign goes out, replies sorted and handed to the right person, the numbers from five platforms in one honest table every Monday, cost per lead, not clicks. It prepares the list and reads the results. It never sends a campaign or spends a euro.
Get your agent{{ foot }} · lists and numbers are prepared · a person presses send and sets the budget
WHAT IT TAKES OVER
What each one takes a marketer today, and what is left of it afterwards. The last one is the reason the Monday report is usually a week old.
each is a process of its own, with a plan your marketing lead approves
not on the list? if it repeats and has a digital shape, it fits
WHAT REACHES YOU
2 180 contacts were cleaned and 96 replies sorted last week without anyone opening a spreadsheet. You heard about a campaign paying twice as much per lead as the one next to it, and about a reply from a real buyer that had been sitting in the campaign inbox since Tuesday. The second one is why this desk exists.
{{ m.text }}
WHAT IT NEVER DOES
Ad platforms and the mailing tool are connected to be read. Lists are prepared, drafts are prepared. Sending, launching and changing a budget are a person’s click, every time, with no exception in the plan.
Unsubscribes, bounces, and “please stop” replies are removed from every list before a person can even see it. Consent is checked against your record, not assumed. The list you get is the one you may legally use.
Cost per lead is spend divided by leads that reached the CRM, not clicks, not impressions, not what the platform calls a conversion. One definition, yours, used for every channel, every Monday.
WHAT IT COST, WHAT IT SAVED
Every run is written down with its cost and the time a marketer would have needed. Including the one job on this desk that is not worth it yet, and what would fix it.
These are our own books first. That is where the numbers come from.