PLATFORM / REPORTS & ANALYSIS
Say what you want to know and how often. From then on an agent goes into your systems, counts it the way your company agreed, and sends it: a push on Monday morning, or an answer the minute you ask.
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THE OTHER HALF
A scheduled report answers the question somebody predicted. These come up once, because of something that just happened. Same agent, same systems, same definitions.
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swipe → 6 questions · every figure opens into its rows · anyone in the office can ask
WHAT GETS REPORTED
Four that come up in almost every company. Not a catalogue: if somebody in your company could count it by hand, it can be counted every week instead.
HOW YOU KNOW IT IS RIGHT
Two people bring two figures to a meeting because they mean different things by the same word. So the words get written down once, you approve them, and every report after that uses them.
Under each number is what it was counted from: which systems, how many rows, how fresh. You see exactly what the agent saw.
If the data cannot answer, because the field was never filled in or the period is not covered, that is the answer. A number invented to be helpful is worse than none.
A trend gets a chart, a comparison gets a table, a single fact gets a sentence.
WHEN IT RUNS
Nobody needs a weekly message saying everything is fine. Everybody needs the one saying it is not.
The same five figures every Monday. This line was under 40 000 €, so it was one of the five, nothing more.
41 200 €: three customers, listed, with days overdue. Sent the moment it happened, to your phone.
you set the line once · crossing it is worth a message
THE LIMITS
If half the orders have no region on them, the answer says so and tells you how many. It does not quietly average the rest and hand you a clean-looking figure.
It tells you what happened and what it looks like it is doing. What next quarter will be is a decision somebody makes, not a number that falls out of last year.
The statements your accountant signs stay where they are. This is for the questions between them.